PULSAR Consulting Group GmbH | Ideation Campaigning Program


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Related subjects
Innovation Process Engineering
Innovation Process Manager
Corporate Health Check


In the context of the Ideation Campaigning Program, PULSAR Consulting identifies innovative products, services and business models in a series of workshops for your customers. Then the generated ideas will be evaluated using proven and tested evaluation tools. An experienced project team also ensures an efficient, fast and results-oriented project implementation.

The Ideation Campaigning Program is embedded in the global aligned IPE innovation process engineering approach. The successful launch of identified innovation is ensured by means of a sustainable, long term valid innovation process. This is pragmatic, non-invasive and acts as an innovation add-on existing corporate structures.

PULSAR uses systematic innovation methods for idea generation and at the same time consider the market pull and technology push. To capture the external market pull perspective, marketing and sales are integrated and extended by specific trend and lead customer workshops. The technology push perspective is covered in particular through methodological idea generation with R&D. During this procedure, there is an interaction between these two aspects. Finally the results of the workshop series are assessed in a methodically independent circuit and provided in the form of a balanced scorecard to the presentation of the results.

Business activities
  1. Designing and preparation of the ideation workshop series
  2. Definition and coordination of evaluation criteria
  3. Implementation of market pull and technology push workshops
  4. Result evaluation supported by the PULSAR evaluation tools
  5. Transfer of results in balanced score card system
  6. Inference and fact-based approach to implement the winning innovation
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